Bayer Faces Up to Societal Needs


The challenges facing society have not changed. They have only grown. The aging and expanding world population requires new and better medicines, as well as a much larger and more reliable food supply.

Societal challenges: Cardiovascular diseases are among the world’s main health problems.
Societal challenges: Feeding the growing world population.
Societal challenges: Life expectancy is increasing, above all in developing countries.

Our Contribution to a Better Life

Bayer’s business portfolio now focuses exclusively on the Life Sciences and on addressing those challenges: from Pharmaceuticals to Consumer Health and Crop Science, from physicians to veterinarians to farmers and to consumers. None of our peers is in a similar position.

Our researchers never give up, although the challenges confronting them are changing all the time. When it comes to the major issues of our times, with science we have the power to change the world for the better.

Seven stories explain how Bayer scientists, with their innovations, are improving the lives of people around the globe.

Common Disorder Allergy

Thanks to Bayer Jennifer can embrace her life with all her senses.

Up to 30 percent of all adults worldwide suffer from allergic rhinitis and these figures are set to rise. The associated symptoms often impact the daily lives of the affected persons. But with easy-to-use products from Bayer the symptoms can be fought. This way allergies don’t have to affect the quality of life anymore.

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Smart Fields

Drones make a major contribution in digital farming.

The world’s population is growing, but the amount of farmland available per head is shrinking. Agricultural productivity will have to increase if we want to safe-guard our food supply in the long term. The usage of digital technologies will make it possible to increase agricultural productivity by up to 70 percent through 2050.

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For the Heart 

Cardiologist Dr. Anne-Katrin Sch?tzle examines her patient Axel Vogel at the Cardiology Center of Cologne University Hospital.

Cardiovascular diseases are among the world’s main health problems and one of the most common causes of death. According to World Health Organization statistics, almost one in three people dies from some form of respiratory illness or cardiovascular disease including myocardial infarction and stroke. Many of these diseases and their often life-threatening consequences could be avoided by effective prevention.

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Fit in Old Age 

There are plenty of options available to those who want to stay fit well into old age, like U.S. retiree Henry Cohen.

People’s life expectancy is growing. By the year 2050, the number of people over 60 years of age will have doubled to two billion. As a result, age-related disorders will become a growing challenge for society. Alongside cardiovascular diseases, the incidence of disorders such as cancer, eye ailments and arthritis is increasing.

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Defying the Weather 

Rice growing in northern Vietnam: farmers Do Thi Tuyen (at the front of the boat) and Doan Thi Gai on the Halong Bay in Ninh Binh province, Vietnam.

Feeding the growing global population is one of the greatest challenges facing the world. By the year 2050, our planet will be home to more than nine billion people. However, the amount of available agricultural land is declining due to increasing urbanization, higher salinity levels and soil erosion. In addition, extreme weather conditions like drought and flooding are impacting harvest quantity and quality.

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Shrinking Farmland  

Farmer Jiande Lv from Yunnan, China, grows grapes and corn on his small plots of land.

Farmer Jiande Lv from Yunnan, China, grows grapes and corn on his small plots of land.

While the population is growing, the amount of available farmland per capita is shrinking. In 1950, the figure was 5,100 m2 per person, but by 2050 we will have to make do with 2,000 m2 each.

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Living with Dengue 

Rodolfo Siqueira Rodrigues from Ubatuba, Brazil, loves water sports. The warehouse technician has already had dengue fever twice.

More than one billion people are suffering from tropical diseases, mainly in low- to middle-income economies in Africa and Latin America.

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